Archer Roose Wines, the premiere canned wine brand co-owned by Elizabeth Banks, needed a seatback commercial to promote their new drink collab with JetBlue.
BAND built the strategy, aligned the team, and narrated the story—refining the script, creating a custom set, and securing a world-class crew. Shot Monday in Hollywood, delivered Saturday in New York.
The spot launched nationwide on JetBlue flights—on time, flawless. Archer Roose proved right: bold brands call BAND to dominate high-stakes moments.